Develop and execute Modern Trade sales strtegies to achieve sell-in and sell-out targets for Large & Small Home Appliance.

Manage national Modern Trade key accounts and drive distribution expansion by opening new stores and channels.

Lead sales planning, budgeting, forecasting, and performance monitoring to support business growth.

Provie strategic direction on promotions, pricing, and channel development.

Bachelor’s degree in Business, Marketing, or related field.

Minimum 7-10 years of sales experience in Consumer Electronics, or Home Appliances, with strong Modern Trade exposure.

Proven leadership, strategic planning, and stakeholder management capabilities.

Strong analytical, communication, and presentation skills.